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European Style Panel & Paint

EUROPEAN STYLE

Designed the logo and built a premium marketing site for an Auckland panel and paint shop, fronted by an interactive 3D car that visitors can repaint in real time.

Project Overview

European Style Panel & Paint is a collision-repair and spray-painting shop in Ellerslie, Auckland, trusted by local drivers for more than 15 years. The craft was premium but the web presence was not, so they wanted a site closer to a car maker's than a typical trades listing, one that signalled the quality of the work before a customer ever picked up the phone.

Role & Responsibilities

I designed the logo and built the marketing site end to end: art direction, interface design and the full front-end build. That included the interactive 3D hero, GSAP scroll animation, the services and gallery layouts, the quote-request flow and the local-SEO setup. It ships as a statically exported Next.js site for fast, low-maintenance hosting.

An interactive 3D hero

The hero puts a real-time 3D car front and centre, lit with an HDR environment and finished in any of the shop's paint colours. Visitors can repaint it on the spot, a literal demonstration of what the business does and a reason to stay on the page.

The configurable 3D model in the hero
The configurable 3D model in the hero
Switching the paint finish in real time
Switching the paint finish in real time

Services and expertise

Five core services in plain language: big collision repairs, spray painting, insurance work, rust repair and dent removal. The layout keeps the focus on what the shop does best rather than burying it in jargon.

The full range of services
The full range of services

Proof in the work

A gallery of real repairs and resprays does the convincing, paired with a plain-spoken story and the trust signals: years in business, ratings and the kinds of cars they handle.

A gallery of completed repairs and resprays
A gallery of completed repairs and resprays
The story and trust signals
The story and trust signals

Built to win the job

Every section points at the same outcome: getting a quote. The form stays short and offers a direct call or WhatsApp for people who would rather just talk, the way most of this shop's customers actually get in touch.

The quote-request flow with click-to-call and WhatsApp
The quote-request flow with click-to-call and WhatsApp