SERVICES

Understand the problem. Design the solution. Build it.

I work with owner-led businesses and product teams who need more than another pair of hands. I get to the bottom of what’s really slowing you down, design the fix and build it myself, so nothing gets lost between the plan and what ships.

Solutions architecture

How we’d work together

Understand

I start where the work happens: talking to you and your team, sitting in on the day-to-day, and reading the spreadsheets and inboxes the business really runs on. A vague itch becomes a clear, agreed problem.

Design

Then I design the whole solution, not just the screens: the data, how your tools connect, what to automate and what to leave alone, and the interface people use every day. You see it and push back on it before anything is built.

Build

I build it myself, front end to database, with AI-assisted development so it moves quickly without cutting corners. Then it launches, and I refine it against how people really use it.

Product Design

For founders and product teams building something new, or fixing something that isn't landing.

I take a product from a fuzzy problem to a design your engineers can build: research and discovery, flows, interface and the design system underneath. I build too, so the work holds up in code, and I can pair with your team or ship it myself.

What you get

Discovery, user research and journey mapping
Flows, interface design and working prototypes
Design systems engineers can ship from
UX audits of the product you already have

See it in practice: Enroller, Greenheart Exchange

Systems & Automation

For businesses running on spreadsheets, inboxes and memory.

I spend time where the work actually happens, find where the hours and the money go, then design and build the system that wins them back. That might be an operations dashboard shaped around your day, the tools you already pay for finally talking to each other, or an AI agent that takes the busywork off your team.

What you get

Invoices and paperwork turned into data, automatically
Dashboards that answer the morning's questions at a glance
Your tools connected, so nothing gets typed in twice
AI agents that answer questions and make changes, with your approval

See it in practice: Shubh

Web Design

For businesses whose website undersells the work they do.

Designed and built by the same person, so nothing gets lost between the mockup and the live site. Fast, accessible and easy for you to update, with room to grow when the business needs it: online ordering, subscriptions or an interactive 3D showpiece.

What you get

Design and build from one person
Fast, accessible and set up for search
Ordering, payments and subscriptions built in
Content you can edit yourself

See it in practice: European Style, Shubh

AI Optimisation / SEO

For businesses that customers can't find, and that AI assistants never mention.

People now ask AI assistants for recommendations before they ever click a link. I make your business easy for those assistants to find, understand and cite, and easy for search engines to rank, with a technically sound site underneath.

What you get

Structured data that search engines and AI can read
Pages that answer what customers actually ask
Technical SEO and site speed fixes

NOT SURE WHERE TO START?

Tell me what’s getting in the way, and we’ll work out what it needs.

See my work